We're BigLoveDetroit.

Our mission is to promote Detroit, its history and its reputation in a positive and fun way through the creation of well-designed Detroit-centric clothing. We want Detroiters to be proud of their unique city.

We want Detroit to get the love it deserves.

We also want to make a difference in people's lives. So we give a big portion of our profits to Detroit charities. We want to help people in need. 'Cause there are quite of few in this tough old city.

Detroit is a cool place. Those into alternative know that Detroit is the new shabby hip. We're way beyond rust belt.

We have (and always had) a cutting edge music scene. We want some credit for our great cultural institutions - some of the best in the nation. And there is the history. Good and bad. Lots of it.

And of course, the cars. Car culture. Car-centric. Car on the brain. Auto-licious. That's us.

So when you think BigLove. Think Detroit. Think cars. Smile. We are what we are. But keep your eyes on the road.